This is how we do it.
We believe small businesses are the lifeblood of our communities.
What you are doing isn’t just a little passion project. You are participating in building the corner of the world you live in, whether that is through your brick and mortar business or online endeavors. You are impacting the people you work with and for. You are potentially employing people and providing a living for them. You are creating a ripple effect for stronger economies and ecosystems. Your work, your business is important.
That’s why we align with the following core beliefs that we believe/let us create(s) compelling and meaningful work without losing ourselves in the process:
Impact over optics — We focus on meaningful and lasting change, not faking it until we make it or performative actions.
There can be a lot of pressure for small business owners and entrepreneurs to put on airs about how well they are doing or how much success they are achieving. Vanity metrics and social media content mining start to drive perception and create an ever–moving finish line for what it means to have a “thriving” business.
At Indigo, we want to work with you to find the levers that make the right type of impact on your business. This means we will focus on your unique business goals instead of bulldozing you with so-called best practices that don’t serve you. It also means…
Process over hustle — We love deadlines and structure, we’re just reframing them to support sustainable, intentional growth, not glorified busyness that leads to burnout.
The glorification of hustle stops right here. Yes, hard work is part of being a business owner, but we don’t think it should come at the expense of your peace and health.
Our goal with Indigo is to emphasize the importance of structure, strategy, and rhythm to create sustainable, intentional work instead of constant, frantic activity. We help you design systems that support long-term growth, protect creative joy, and align efforts with natural cycles —like the lunar cycle or the body's rhythms—rather than forcing productivity at all costs. This could mean honoring the ebb and flow of inspiration, setting up efficient processes that nourish creativity, and trusting that steady, thoughtful progress leads to greater success than relentless hustle.
Peace over profit — We want to help you make a living for you, your team, and your community without sacrificing any souls for financial gain.
Let’s get this out of the way first: This doesn’t mean we reject profit! Rather, we want financial success that nourishes, rather than disrupts, our peace. We believe protecting you and your business means foregoing the push for relentless expansion.
We aren’t trying to become billionaires here at Indigo. In fact, we believe in a world where they don’t exist and no one has to hustle to make ends meet. Our transparent pricing structure and business practices are strategically set up with this in mind. We provide affordable resources that help businesses thrive at any size and also pay our people an actual living wage.
Our process:
We believe it’s not just what you do, but how you do it. We will deliver work that is both creative and calming to your nervous system by prioritizing:
Impact over optics — We focus on meaningful and lasting change, not faking it until we make it or performative actions.
Process over hustle — We love deadlines and structure, we’re just reframing them to support sustainable, intentional growth, not glorified busyness that leads to burnout.
Peace over profit — We want to help you make a living for you, your team, and your community without sacrificing any souls for financial gain.
We are all works in progress. Embodying these values can sometimes seem unattainable in the status quo. We know they are hard to achieve but we are up to the task and want to work with you if you are too.
“Clarkson has helped accomplish over 200 of its partners’ major conservation goals. They inspire everyone to care for the planet.”
— Quote Source
Dreaming up new ways to work.
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